Friday 15 August 2014

Tata Nano.............THE PEOPLE'S CAR

Nano is a budget vehicle but it's not up to mark of Indian auto enthusiast.Biggest mistake done by Tata up to my knowledge is that they focused on the price and design of Nano.Engineers had their vision concentrated on a design similar to Volkswagen Beetle.But the Beetle was designed in the 1930's for use on Germany's fully integrated paved national roadway system.Indian roads are different from those German roads.We have roads similar to US roads in 1910.During rainy season,Nano losses its stability.After a good rain,our roads get muddier and Nano's tiny wheel's would sink into mud.If Tata engineers could have developed the design for use on poor and paved roads with tall wheels and lots of ground clearance,Nano could have been a best budget vehicle.In huge gutters,Nano couldn't survive due to its low displacement.

In order to bring Nano at cheap cost Tata reduced the use of quality materials which affected the performance of the car.Nano shows vibrations before first service and certainly all Tata cars are a vibration product.When look from engine side,Nano had issues with Turbo alternator belt,Condenser problem,Gear shift issues etc.Head light switch was the more reported problem in Nano cars.The combination switch had to be replaced problem in Nano cars.The combination switch had to be replaced because the Headlight Dim switch started malfunctioning.Another issue was with accelerator cables.It gets broke frequently.Starter motor behaved as if there was a loose contact.Occasionally the motor wouldn't crank when the ignition switch was turned.Sometimes starter motor burnt off due to a malfunctioning solenoid.


The AC Pre-tensioner belt needs some attention.It takes 2-3 secs before the compressor kicks in.When it does-it is very audible sine the belt is so loose!Turn indicator become malfunctioning in Nano cars after 3or4 services.There is a blind zone on the right side corner area.When you take a right turn,you may see a car,but you may miss a two wheeler!This can cause accidents while overtaking or taking a hard left or right.Nano gives good air conditioning for the cheap price.But AC air flow will get drastically reduced after each month causing low cooling condition.


You have heard of Nano cars got fire while driving.What the company says about it is"It is a problem with the rear engine.The rear engine does not have a proper cooling system as a result of which the engine heats up leading to such an incident."From these words,it seems to be the summer season will get a Nano a fire drive.The basic problem with Indian manufactures like Tata,Mahindra etc is that they don't put enough effort in pre launch testing and research on the proposed cars rather,they launch the cars in basic form,let the people use it and in the due course find out the defects in the car,give frees service for 3-5 years,and then based on the study develop the new varients. THEY SIMPLY EXPERIMENT THEIR NEW PRODUCTS ON PEOPLE. Up to my knowledge this is not my words this are all the people or customers words.So that is why we ourselves show a bit more interest on the Foregin companies.Besides In terms of market capitalization and revenues,Tata group is the largest private corporate group in India and it had operations in more than 85 countries across six continents and export products and services to 80 nations.

Though Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007,at the 9th Auto Expo 2008 in New Delhi.Due to Nano activities in 2007 have seen it rising 45 places to No.57 in Brand Finance Top 500 Global Brands.







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